We’re on a Mission.
We want to help anyone get confident and achieve financial independence so they can make the most of their money and time.
What’s Our Why?
It all started because Steve’s mom needed help. Steve is our founder. A few years ago, his mom came to him asking to borrow money.
Steve wanted to help, but he wasn’t sure that a loan was the right long term answer. He wanted his mom to be able to retire without constant worry about her finances.
Steve tried to get guidance from a financial advisor. However, he discovered that advice is expensive. And, his mom didn’t need investment management, she required holistic long term planning focused on drawing down her assets and making good decisions around benefits, real estate, cash flow, insurance and more. (This type of advice is not the specialty of most advisors.)
It turns out that Steve’s mom didn’t need a loan. She needed a long term financial plan to make the best use of what she already had, prioritizing what is important to her. Steve built spreadsheets and financial models and figured out how she could have the comfortable retirement she wanted.
And, that is the foundation of Boldin, a platform that enables anyone to build a plan that is right for them: their resources, values, goals, and priorities.
Boldin is used by millions of individuals and deployed through business partners like Nationwide, MarketWatch, and others.
How We’re Different
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Affordable
Whether you are trying deliver financial wellness through your business or just manage your family’s finances, advice can be expensive. We harness technology to make high quality and unbiased guidance affordable to everyone.
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Understandable
We know all the numbers and projections can be stressful and confusing. That’s why we offer intuitive software along with digital coaching, educational classes, and expert human advice.
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Comprehensive
Sure, savings are important but so are taxes, income, where you live, debt, how you spend money and more. And, financial decisions are more meaningful when seen in the context of a person’s entire life.
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Personalized
No matter who you are – young or old, affluent or less so – we help people make better decisions about their money and gain confidence that their future will be secure.